Market Analysis.
The coffee shop industry is growing rapidly, with a strong demand for specialty coffee and tea. Our target demographic includes young professionals, students, and coffee enthusiasts. We have identified several competitors in the area, but believe that our focus on quality and customer service will set us apart.
Diner offers a wide range of coffee and tea options, including espresso-based drinks, pour-over coffee, and a variety of loose-leaf teas. We also provide a selection of pastries and snacks to complement the beverages.
Strengths
High-quality coffee and tea, prime location, cozy atmosphere
Weaknesses
Limited menu options, potential competition from established coffee shops
Opportunities
Growing market, potential partnerships with local businesses
Threats
Competition from other coffee shops, changing consumer preferences